"The Greenspan Effect"

[JULY 25, 2000]   "The Greenspan Effect: Words That Move The World’s Markets.”  David B. Sicilia and Jeffrey L. Cruikshank, McGraw-Hill, 2000, 273 pages.

Alan Greenspan currently serves as chairman of the United States Federal Reserve System. According to authors David Sicilia and Jeffrey Cruikshank, Greenspan is the person most responsible for "the unprecedented power and influence it (the Federal Reserve) wields today over global financial markets." In their new book "The Greenspan Effect," Sicilia and Cruikshank investigate Greenspan’s effect on global markets by examining key passages from his speeches and public comments.

 

 

In the introductory chapter entitled "The Power of Greenspan," the authors state their three goals in writing this book: to make Greenspan accessible to a wide audience; to offer investors an effective guide to understanding the "Greenspan Effect"; and to look forward and try to anticipate the Fed chairman’s future comments and pronouncements.

 

 

Why is it important to watch Greenspan and decipher his past and future comments? The authors explain that the Federal Reserve enjoys new power in world markets and that Greenspan has guided the Fed to this position of influence: "The Fed’s new potency results in part from the rapid globalization of trade, banking, and economic policymaking in the last generation. But it also results from the long shadow cast by its remarkable chairman. Alan Greenspan has held the reins of power for more than a decade, and in that period he has made few mistakes…unlike the politicians, Greenspan has never allowed political distractions or personal foibles to interrupt his chosen course."

 

 

The book is divided into broad subject categories that reflect the thoughts and comments of Greenspan on different economic subjects. In "Words That Lift Markets," excerpts from his speeches are used by the authors to explain "what Greenspan sounds like when he really, truly doesn’t think a rate change is needed…what Greenspan doesn’t say when the Fed plans to do nothing."

 

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The section entitled "Words That Sink Markets" analyzes the chairman’s comments on inflation, labor markets and the perils of international financial influences. It is in this section that the authors include their analysis of the most celebrated comment to date by Greenspan – the now famous "irrational exuberance" statement made in a speech given on Dec. 5, 1996. The interpretation of this remark, given in the context of the decade-long problems of the Japanese market, was clear: stocks are overvalued.

 

 

Other interesting sections include "Remaking Financial Institutions" (Social Security, banking and federal deposit insurance); "World Crisis Manager" (the Asian crisis, the crash of 1987 and the Gulf War); and "Critical Investments" (American education, small business finance, farm economy, etc.).

One of the more interesting sections is "Greenspan Looks Toward the 21st Century." This is based in part on Greenspan’s twice-a-year appearance before Congress to predict future economic trends and their effect on the American economy and stock markets. It is a responsibility he accepts but is not necessarily comfortable with; he once noted that "ancient soothsayers may have been able to penetrate the future…but unfortunately they chose to vouchsafe precious few tricks of their trade to today’s central bankers." This, according to the authors, helps explain the Greenspan Effect and its impact on the global economy: "The Greenspan Effect is all about interpreting the past, and interpreting the future based on that past – even when it makes the soothsayer and his audiences uncomfortable."

"The Greenspan Effect" is a fascinating look at one of the most influential Americans of the last decade. By dividing the book into broad subject categories, the reader can choose and read Greenspan’s comments on a wide range of economic topics. The text is interspersed with quotations from Greenspan’s speeches and the authors’ interpretations of these quotations. The book contains a notes section listing the sources that were used. A bibliography of books and periodicals pertaining to the subject is also included.

This book is highly recommended for a wide audience of readers, including investors, students of economics and those interested in the effect of Alan Greenspan on the American economy and the world’s financial markets.

For more information, visit the library at 725 Pekin St. or call 217-732-8878.

 

[Richard Sumrall, Lincoln Public Library District]

 

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