MKS is A-OK

Local jewelry shop recalls memory of fires, perseverance and success

[MARCH 20, 2000]  What could hold more beautiful baubles than a jewelry store? What about a jewelry store after a fire? A phone call from a friend woke Melody and Allen Shew at 2 on the cold morning of Feb. 24, 1982, relaying the news that their business was on fire. They rushed to the store, armed with plastic garbage bags to grab all that they could, but by the time they got there, all they could do was stand in the snow and watch their dreams go up in smoke.

 

Melody remembers the overwhelming feelings of fear and devastation to this day. Each time she hears the siren’s wail from a fire engine, she says a silent prayer for those they’re rushing to serve. Kathleen and Virgil Lowe invited Melody and Allen to stay warm at their home while the firefighters worked to contain the monstrous fire. The three-story building on the corner of Kickapoo Street and Pekin Street contained apartments, a paper-goods store, a dance studio and a professional office as well as the jewelry store. Fortunately, no one was hurt and the wind was blowing north or the fire could have taken the whole downtown block. Allen checked on the situation every hour but it wasn’t until after 9 a.m. that they were allowed to enter what remained of the building.

 


[MKS owner Melody Shew 
waits on Mrs. Bertha Scroggins.]

 

Melody and Allen had just purchased the business, Williams Jewelers, six months before. Melody had worked at the store for seven years and had talked of purchasing the store when Jim Williams retired. When Williams passed away suddenly, it sped up the timetable. Even though Williams had taught Melody the art of engraving, soft soldering and how to change watch batteries, she felt unprepared to take over the business. In addition, she had the challenges of young children, with Angela in the fourth grade and Mark in kindergarten. Teaming with her husband, Allen, made all the difference. According to Melody, Allen had all the business sense, having managed the Chestervale Elevator for many years. So, he managed "after school time" as the children were dropped off at the elevator following classes.

As other stores opened their doors on the morning of Feb. 25, 1982, Melody and Allen were only allowed to see what was left of theirs. The firemen directed their way across the unstable charred floor as they filled plastic garbage cans from the paper goods store. The Timexes were still ticking but rapidly rusting. Some of the jewelry had fallen from the store window to the basement and is still there today, buried under the rafters. The safe lodged itself between a partition and had to be removed by a crane with a specially built cage to enclose it. Insurance coverage required an inventory. State Bank of Lincoln offered their basement vault at the Woodlawn Road location to store what was left. Melody says, "You could smell the smoke every time you walked in the bank."

Many people would have given up at this point and walked away, but Melody and Allen were determined to reopen. Not just anywhere, either, it had to be downtown. Melody cites the traffic, the historic area and the security as the reasons why. A mere month after the fire, the new "MKS Jewelers" opened in three rented office suites in the Red Cross building on Kickapoo Street. Even after knocking out the walls, the store was too small and they quickly outgrew the space.

 

 

MKS moved to its current location at 614 Broadway, one year later. Melody had had her eye on the property, a former shoe store, for some time. The move meant a major renovation, as the walls were lined with racks for shoes. While Schoen’s Shoe Store held clearance sales, Allen built walls at the elevator that could be moved into the new location. All of the pre-work paid off, as MKS would close on a Friday on Kickapoo Street and reopen on Monday on Broadway Street.

The final facelift came just six years ago. Tired of the squeaky floors, they moved the showcases to a space next door and tore up the carpeting. Son, Mark, crawled under and bolstered the floor to eliminate the squeaks and sags. New carpeting was installed and the showcases moved back in. MKS was closed just one day.

If they could talk, the showcases would surely have a tale to tell. They were in William’s Jewelers at the time of the fire were and restored by a fire restoration company. They’ve moved to two other locations and been filled countless times with diamonds, rubies and pearls. Children have pressed their noses against them, women have wished over them and men have spoiled their sweethearts over them.

Helping to select an engagement ring is Melody’s favorite activity. It does mean keeping secrets though—even from her own daughter, Angela, when Mike Getchel bought a ring for her, and from her future daughter-in-law, Rachel Baird, when her son Mark bought a ring. Confidentiality is something Melody requires from her staff, because they don’t want to spoil any surprises.

 


[MKS Jewelers, located at 614 
Broadway Street in downtown Lincoln, displays
a variety of fine jewels and gift items.]

 

Everyone can find a favorite at MKS Jewelers, as Melody and her staff strive to stay on top of the new trends. They are members of RJO (Retail Jeweler’s Organization), a buying group that brings the big companies to the small stores at two shows a year. MKS also holds memberships in the Illinois Jeweler’s Association and the Jeweler’s of America, and the entire staff attends their conferences. Melody has honed the skills she once thought she lacked at the Gemological Institute of America, taking certification courses in diamonds and retail business. If jewelry isn’t "your thing," MKS has crystal, pewter, clocks, baby gift items, pilgrim glass and scented candles.

MKS Jeweler’s is a family business. "MKS" stands for Melody Kay Shew – who still does the engraving and soft soldering. The staff includes daughter, Angela, and sister, Kenda Colby. Melody’s son, Mark, and brother-in-law, Dean Colby, have helped Allen move and renovate. The teamwork has paid off, as 18 years after the fire, MKS Jewelers is thriving.

MKS is also a partner of Main Street Lincoln, and Melody is the chairman of the LCHS grand march committee.

 [Wendy Bell, program manager
 Main Street Lincoln]

 

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