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Marketing to multicultural groups

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[OCT. 4, 2004]  David G. Lewis, motivational speaker and diversity specialist, tells audiences, "If you do what you've always done, you'll always get what you've always gotten." Lewis will be the featured speaker at a meeting of the Association of Fundraising Professionals on Oct. 13 at Eureka College in Eureka. He will give a presentation on marketing to multicultural groups, challenging the definition of diversity and showing how diverse marketing can affect the future growth of business, including fund-raising.

Registration will begin at 11:30 a.m., with lunch following at 11:45 and the program beginning at noon in the Donald B. Cerf Center.

Lewis, president of Lewis Consulting Group in Bloomington, brings a unique range of experience to the business world. He launched his career in law enforcement, where he learned firsthand how the lack of integrity affects your personal and organizational bottom line. He uses his own experiences to teach people how to make sense in a senseless world. His presentations include motivational and educational topics ranging from making empowering choices to cultural change and workplace communication. He has spoken to numerous audiences, including associations, corporations and not-for-profit agencies.

After receiving his bachelor's degree in criminal justice, he spent several years in law enforcement before returning to Illinois State University and completing a master's in political science. He then spent several years working as a higher education administrator at Purdue University in West Lafayette, Ind. He is certified by Purdue University and the University of Oklahoma in diversity facilitation and is a certified trainer for Steven Covey's "7 Habits of Highly Successful People."

He founded Lewis Consulting Group Inc., an educational training organization, in 1998. He has taught at the elementary and secondary level and currently teaches a political science course on American government and politics at Heartland College in Normal.

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The sponsor for his presentation at Eureka is the YWCA of McLean County, whose mission is "Eliminating Racism. Empowering Women."

Cost is $15 for members and $20 for guests. Reservations can be made by contacting Rachel Edwards at (309) 687-7206 or redwards@chail.org. All reservations are due by Friday, Oct. 8.

The Association of Fundraising Professionals is the professional association of individuals responsible for generating philanthropic support for a wide variety of nonprofit, charitable organizations. The association represents 26,000 members in 170 chapters throughout the United States, Canada, Mexico and China, working to advance philanthropy through advocacy, research, education and certification programs.

The Central Illinois Chapter has approximately 75 members and serves the central Illinois region, including Eureka, Bloomington-Normal, Canton, Galesburg, Lincoln, Pekin, Peoria, Pontiac and Princeton.

[News release from the Central Illinois Chapter, Association of Fundraising Professionals]


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