Marketing to multicultural groups
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[OCT. 4, 2004]
G. Lewis, motivational speaker and diversity specialist, tells
audiences, "If you do what you've always done, you'll always get
what you've always gotten." Lewis will be the featured speaker at a
meeting of the Association of Fundraising Professionals on Oct. 13
at Eureka College in Eureka. He will give a presentation on
marketing to multicultural groups, challenging the definition of
diversity and showing how diverse marketing can affect the future
growth of business, including fund-raising.
Registration will begin at 11:30 a.m.,
with lunch following at 11:45 and the program beginning at noon in
the Donald B. Cerf Center.
Lewis, president of Lewis
Consulting Group in Bloomington, brings a unique range of
experience to the business world. He launched his career in law
enforcement, where he learned firsthand how the lack of integrity
affects your personal and organizational bottom line. He uses his
own experiences to teach people how to make sense in a senseless
world. His presentations include motivational and educational topics
ranging from making empowering choices to cultural change and
workplace communication. He has spoken to numerous audiences,
including associations, corporations and not-for-profit agencies.
After receiving his bachelor's
degree in criminal justice, he spent several years in law
enforcement before returning to Illinois State University and
completing a master's in political science. He then spent several
years working as a higher education administrator at Purdue
University in West Lafayette, Ind. He is certified by Purdue
University and the University of Oklahoma in diversity facilitation
and is a certified trainer for Steven Covey's "7 Habits of Highly
He founded Lewis Consulting Group
Inc., an educational training organization, in 1998. He has taught
at the elementary and secondary level and currently teaches a
political science course on American government and politics at
Heartland College in Normal.
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The sponsor for his presentation at
Eureka is the YWCA of McLean County, whose mission is "Eliminating
Racism. Empowering Women."
Cost is $15 for members and $20 for
guests. Reservations can be made by contacting Rachel Edwards at
(309) 687-7206 or
firstname.lastname@example.org. All reservations are due by Friday, Oct. 8.
The Association of Fundraising
Professionals is the professional association of individuals
responsible for generating philanthropic support for a wide variety
of nonprofit, charitable organizations. The association represents
26,000 members in 170 chapters throughout the United States, Canada,
Mexico and China, working to advance philanthropy through advocacy,
research, education and certification programs.
The Central Illinois Chapter has
approximately 75 members and serves the central Illinois region,
including Eureka, Bloomington-Normal, Canton, Galesburg, Lincoln,
Pekin, Peoria, Pontiac and Princeton.
[News release from the
Central Illinois Chapter,
Association of Fundraising