Scott replaces Cory Acree, who had held the assistant marketing
director position the past three years. Geeser was a student intern
in the marketing department this past spring. She will join current
graduate assistants Mike Bragg and Ben Morehouse on the staff of
Brad Ledford, ISU director of marketing.
"I'm very excited about Kristin continuing her career with
Redbird Athletics and Heather officially joining our staff," said
Ledford. "Kristin possesses a passion for college athletics, a
strong work ethic, and she has been an integral part of our
department for the past two years. Heather's constant desire to
learn and grow professionally will prove to be very valuable in the
future for both her and Redbird Athletics."
Scott will be handling sponsorship sales, while overseeing
marketing and promotions for Illinois State's 19 sports. The
Bloomington native spent the last two years as an ISU department
graduate assistant, where she handled the marketing and promotions
for softball and women's soccer. She also assisted in the marketing
and game-day promotions for football, volleyball, and men's and
Scott graduated from Illinois Wesleyan University in May 2003
with a bachelor's degree in business administration. She was a
four-year letter winner in both softball and basketball. In her
senior season, she was named a National Fastpitch Coaches
Association Scholar Athlete. She worked as a marketing intern under
Leanna Border, ISU associate athletic director, in the summer of
2002, when her main responsibility was sponsorship sales. Following
graduation from IWU, Scott was an account manager for Wells Fargo
Financial in Fort Wayne, Ind. She received her master's degree in
sport management from ISU last spring.
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"I'm thrilled with the opportunity to continue working at
Illinois State," Scott said. "It's an exciting time to be involved
in Redbird Athletics, and I'm looking forward to working on some
creative marketing campaigns in the Bloomington-Normal community."
Geeser graduated from Illinois Wesleyan University last April
with a bachelor's degree in business administration. The Pecatonica
native was a four-year member of the Titans' track and field
program. Geeser's past marketing experiences include internships
with the Bloomington-Normal Convention and Visitors Bureau, U.S.
Cellular Coliseum, and the Bloomington Extreme.
At ISU, she will be overseeing external community events, such as
McKid's Day, the McLean County Chamber of Commerce Stroker Golf
Classic and the Redbird Fan Fair. She will also assist in the
promotion efforts for football, volleyball, and men's and women's
basketball. She will be pursuing her master's degree in sport
management beginning this fall.
"I'm very excited to take on the responsibilities of a graduate
assistant," said Geeser. "I look forward to assisting with several
aspects of the marketing and athletic department in the upcoming
The two staff appointments are effective immediately.
[Brett McWethy, assistant media relations director,