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The United Methodist Church has been hit hard by the decline in rural church membership, according to the Hartford Institute's Cynthia Woolever. The denomination once pledged to locate at least one church in every U.S. county, a goal that stretched its resources.
Besides encouraging smaller churches to pool their resources, the Methodists are focusing on recruiting full-time ministers to rural towns. A program begun at the Methodist-affiliated Duke Divinity School in 2006 aims to make seminary-trained ministers as excited about posts in rural America as they would be about larger churches or overseas missions.
Yoking churches and hiring part-time pastors are common practices in other denominations, too.
David Andrews, executive director of the National Catholic Rural Life Conference, said priests in rural areas often have more than one parish, which has led to lay members taking on more responsibility.
About 20 percent of Catholic parishes in the country are led by non-ordained leaders, Andrews said. Only priests can celebrate Mass, but lay leaders can tend to a parish's finances, organize charitable programs and perform baptisms.
"How much can one person do?" Andrews posed. "Especially since so many rural people look to the pastor for leadership."
Not every denomination is using these models, though.
An experiment in rural, northern Arkansas is convincing some that changing old habits can lead to dynamic growth in rural congregations.
When the Rev. Shannon O'Dell came to the Lead Mine Baptist Church in 2003, there were 31 weekly worshippers. Four years later, O'Dell is regularly presiding over services that pack 1,600 people into a high school gym.
His method was to completely change the Lead Mine church, renaming it Brand New Church and making over its Sunday services to include casual dress, upbeat worship and high-tech media presentations now popular in megachurches in larger communities.
O'Dell's church has grown to four times the size of the town where it's located, and he is in demand as a speaker at conferences across the country.
"If you graduate seminary and a church calls you to a town of 88, everyone says, 'Ooh, that's not a good move,'" O'Dell says.
Most of the membership growth at his church has come from people who did not attend church before. He says it proves that many rural Americans are spiritual and looking for nontraditional types of worship.
"If you give someone with God's gift a dusty barn, people will show up if it's done right," he says.
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