Probiotics hit the market in dairy offering
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[March 28, 2007]
-- Dean Foods Company (NYSE: DF), a leading dairy processor and
distributor, introduced a new product offering, probiotic cottage
cheese, on March 20. The product is rolling out in the Upper Midwest
under Dean Foods' three flagship brands: Dean Foods, Country Fresh
and Land O Lakes.
Probiotics promote the healthy bacteria in food, similar to that
found in yogurt, milk and some cheeses. The new probiotic cottage
cheese provides the following "friendly" bacteria: Lactobacillus
acidophilus, Bifidobacterium and Lactobacillus casei. The net effect
is that probiotic bacteria inhibit the growth of harmful bacteria,
promote improved digestion, can boost immunity and, therefore, can
increase resistance to infection.
"Our research revealed that
probiotics are one of the major new trends emerging in the food
industry. We are excited about a great-tasting cottage cheese that
also delivers specific health benefits," said Dave Haley, regional
director of marketing for Dean Dairy Group. "Our product development
team developed a product that is on target for today's consumer that
has an ever-increasing preference for 'healthy' food products,
especially those that taste great."
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Dean Foods is one of the leading food and beverage companies in
the United States and is the largest distributor of milk and other
dairy products, using the Dean's, Country Fresh and Land O Lakes
brands. Dean's brand is sold primarily in Illinois, Indiana and
Wisconsin. Country Fresh is sold primarily in Michigan.
Dean Foods operates more than 120 plants in the U.S. and Spain
and employs approximately 29,000 people.
Dean Foods news release]