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 The series will be called the NASCAR Nationwide Series.
NASCAR chairman Brian France, who made the announcement Wednesday, said the decision to go with Nationwide came after "a very thorough process of trying to find the right partner, adding up what we think is important for the series and all the things that you would expect us to be thinking about. We know this is going to propel the series even further."
Neither France nor Nationwide Chief Marketing Officer James Lyski would reveal the numbers involved in the agreement, but it is believed to be between $10 and $12 million a year, similar to what Anheuser-Busch was paying.
But Lyski said the company will not hesitate to spend money to back its sponsorship.
"We plan to put a lot of resources into supporting this sponsorship and advancing the profile of the NASCAR Nationwide Series," he said.
The search for a new sponsor to replace Anheuser-Busch took nearly 10 months. A deal with Subway appeared imminent in August, but never happened.
That opened the door for Nationwide Mutual Insurance Co. of Columbus, Ohio, which presented an offer late last week. Subway also re-entered the picture, but NASCAR moved ahead with the offer by Nationwide.
While the Busch Series has been very popular, drawing big crowds at the racetracks and getting TV ratings second only to Nextel Cup in U.S. motor sports, there has been some criticism that in recent years it has become little more than a mini-Cup series.
Cup drivers, known as Buschwhackers, regularly compete in Busch races, many for their high-dollar Cup teams, and dominate the series. That leaves little room for new teams and new drivers in what is supposed to be a developmental circuit.
"That wasn't a major consideration for us," Lyski said. "We looked at it to say, is this a competitive series? Is it one that excites the fans? Is it one that holds true to our core values about safety and delivering an on-site experience? All those things resonated with us.
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"Whether the Cup guys come down and race or don't, I think this is all about the drivers that are racing in the Nationwide Series demonstrating that they are some of the best in the world and having very competitive and exciting races."
France said no immediate changes are anticipated in the rules governing who competes in the series, but he added, "We think we can do some things down the road to distinguish it within the three national series that we have.
"We have been, candidly, waiting for our partner (and) now we know it's Nationwide. We'll be working on those things together to highlight the series, promote and position the series differently than it is today. But we start in a great place."
NASCAR is hoping to avoid the kind of controversy that has accompanied Sprint Nextel's sponsorship of the Cup series.
NASCAR became embroiled in a lawsuit with AT&T over its refusal to allow AT&T to put its logo on Jeff Burton's car after it bought Cingular, which had sponsored the No. 31 Richard Childress Racing car. NASCAR fought the name change because of its exclusivity agreement with series sponsor Sprint Nextel, another telecommunications company.
After months of legal wrangling, an agreement was reached last month to allow AT&T to sponsor Burton's car through 2008.
"We've taken that into consideration and will be working on a plan that gives the appropriate rights to Nationwide in their category," France said. "I think it's fair to say that both (our) companies are comfortable with that and we'll be working with our team owners who have a conflict, and there are a couple.
"They're minimal in relationship to what other potential sponsors to the series might have been."
[Associated Press;
by Mike Harris]
Copyright 2007 The Associated Press. All rights reserved. This
material may not be published, broadcast, rewritten or
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