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The last two years have seen a big increase in supplements targeting children, said Carlotta Mast, editor of the nutrition business publication. She had no sales numbers for that portion of the market.
Medical doctors need to be careful about attacking alternative medicine, because some long-endorsed pharmaceutical products have turned out to be treatment failures, noted Dr. Kathi Kemper, a pediatrician at the Wake Forest University School of Medicine.
For example, drug makers in October announced they no longer would recommend cough and cold medicines for youngsters under 4, acknowledging there is scant evidence they work in children and that they may even be dangerous in some cases.
"We have a pretty spotty history of being evidence-based ourselves," said Kemper, who chairs an American Academy of Pediatrics committee on complementary and integrative medicine.
The cough medicine debacle is no rationale for embracing alternative medicine, said Dr. Seth Asser, who consults with a nonprofit organization opposed to faith healing and other religious practices used in lieu of conventional medicine.
"Two wrongs don't make a right," he said, adding that he believes there's a "can't beat 'em, join 'em" mentality toward alternative medicine among some doctors and hospital administrators.
There were some differences in how the 2002 and 2007 surveys were done. On the topic of herbal remedies, the 2007 study asked people whether they'd used such a product in the previous 30 days, while the 2002 study asked if they'd taken it in the past year.
That change may partly explain why adult use of some herbal remedies shifted significantly from 2002 to 2007. For example, echinacea use declined, but most people don't suffer colds year-round.
But news of the scientific failures of some remedies may also have an effect. A rigorous study in 2005 found that echinacea failed to prevent or treat colds.
Use of St. John's wort, used as an antidepressant, also dropped, perhaps because of research showing it didn't work against major depression, experts said.
Fish oil use was up. Some recent studies have suggested it can reduce heart disease risks, protect the eyes and provide other benefits.
"We think the public is listening to this data," Nahin said.
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On the Net:
The CDC report: http://www.cdc.gov/nchs/
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