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Patients appreciate that price discussion, says Dr. Joe Heyman, chairman of the American Medical Association's trustees and a longtime e-prescriber. An obstetrician/gynecologist, he regularly discusses big contraceptive price differences.
While some patients may need Brand X instead of Generic Y, "in general any of the birth-control pills will do the job," Heyman says. "If when you e-prescribe, it tells you this is a Tier 3 drug and will cost the patient $50 instead of $10, somehow that can be more persuasive" than the ad the woman saw for a pricier version.
So why haven't more doctors joined?
There's definitely some upfront pain, as the office staff enters patient information into electronic prescription programs that can cost $3,000 per doctor. The Medicare incentive -- an extra 2 percent in reimbursement rates in 2009 and 2010, and smaller bonuses the next three years -- could offset the investment by earning the doctor an extra $1,000 to $1,500 a year, Epperly estimates.
A bigger barrier: Narcotic painkillers and other controlled substances that account for 20 percent of all prescriptions are banned from electronic prescribing. The Drug Enforcement Administration is working on rules to allow that switch.
Then there's the drugstore link. While almost all pharmacy chains are part of a national e-prescription network, smaller ones may not be -- only 27 percent of independent pharmacies were in 2007 -- and doctors also must use software recognized by the network. In Boise, Epperly says more drugstores still receive his e-prescriptions as a fax than as fully paperless, his biggest frustration.
"Change itself was a bit of a barrier," he says.
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On the Net:
Searchable list of e-prescribers:
http://www.learnaboutEprescriptions.com/
Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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