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Teleologic Learning Company: Their Home Is the Past, Their Job Is the Future

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[February 12, 2008]  Bill Thomas sat comfortably in his modern office, chewed out of a corner of a 140-year-old building that he has renovated for his business, Teleologic Learning Company. The building is a marvelous dichotomy of respect for the past, yet forward with all the latest in computers and software, inhabiting both the first and second floors of what Atlantans would know as the Union Hall building.

Built in the late 1860s, Union Hall was given its name due to the unity all Atlanta residents showed by purchasing shares in replacing a wooden structure that had met its demise in 1867. Like much of America, the wooden buildings, built abutting each other, were falling to the great fires (conflagrations, as they were then called in the press) that row upon row of ill-suited, timbered structures could not survive.

In Atlanta, three great fires in the spring and summer of 1867 devoured sections of the downtown district. Prime real estate was still at a premium, especially in smaller towns, so building codes still allowed for buildings to have common walls to maximize the number of structures in the hub of a city. Experience had taught that they couldn't or shouldn't be made of wood.

Atlantans, determined to make Arch Street their principal thoroughfare, rebuilt and built the current structures that make up this street, using bricks from the nearby Atlanta Brickyard.

In a spirit of community support, the company offered bricks at the special price of $7.50 per thousand to anyone who would build in Atlanta. Laborers were kept busy for the next several decades as Atlanta consumed every brick the brickworks could muster from its kilns.

It is one of these historic brick buildings of the 1860s that this most modern computer technology business came to call home.

Interviewing Thomas, a retired history teacher, it is impossible not to note his enthusiasm for the past. He can answer almost anything a person can ask about his adopted city and probably has an album or documents or perhaps a detailed report that he can share, thanks primarily to earlier work done on Atlanta's history by Paul Adams and his sister Norma Price Adams.

Thomas defines his business in a nutshell: "We design online educational and training programs for businesses, as well as governmental agencies, to help train their employees."

The concept is in one of the great growth markets in any industry right now. Colleges and universities all are offering online curriculum, but Teleologic is offering education in specific fields with specific circumstances that aren't offered by other higher learning institutes. "Our courses allow businesses to train staff with their particular needs and requirements right at their current locations," Thomas said. "The reduction just in transportation costs alone makes for more and more customers wanting our assistance."

To illustrate the point, he showed a book, "Catastrophe Preparation and Prevention," that is geared to law enforcement personnel. After the book course is completed, an interactive disk is then used to actually simulate an emergency, requiring the trainee to use what they have learned to pursue an appropriate response.

"The programs allow employees to review as needed and move at their own pace," he said. "It also guarantees uniformity of training, as everyone will receive the exact same information."

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The list of clients for Teleologic is a who's who of business and government. Caterpillar, State Farm and Country Companies, as well as the Department of Homeland Security, all are clients of this business situated in downtown Atlanta.

Thomas smiles as he relates how he ended up running a national, and in fact worldwide, corporation in the small town of Atlanta.

Originally from Cuba, Ill., Bill was an assistant director of admissions for Eureka College when he married Chris. His new wife was employed by Horace Mann Insurance in Springfield. So Logan County was a fair balance for their commuter requirements.

Bill and Chris began renting a house in Mount Pulaski. While there in the summer of 1984, Bill read an article in the Pantagraph about the clock tower next to the Atlanta Library. After a visit, he and Chris decided this was where they would put down roots.

Bill eventually went into the field of school administration and for a time was principal of the Atlanta school.

In 1989, a best friend called Bill asking him if he wanted to partner in a not-for-profit cross-cultural education program in association with the Japanese foreign ministry. The idea intrigued Bill enough to retire from being a school administrator and to move into this new field of education, provided he didn't have to leave Atlanta. As time went on, Bill and his partner continued to field numerous inquiries asking if they could produce educational programs for various businesses, and thus a "for profit" offshoot, the Teleologic Learning Company, was formed in 2001.

As the company continued to grow, Bill looked at the double building at the corners of Arch and Race and decided to fuel both his passions by properly and respectfully restoring a historical structure, giving his company the room they needed for expansion. Walking in through the front doors, it is obvious both missions have been accomplished.

Although an enthused history buff, Bill doesn't live in the past and in fact embraces every bit and byte of modern technology that comes down the electronic highway. It is this compatibility and comfort with technology that has caused Teleologic to thrive on the Internet, with customers not only throughout the U.S.A. but anywhere in the world.

(Teleologic Learning Company)

[By MIKE FAK]

Readers can find more of Mike Fak's writing at www.searchwarp.com and www.problogs.com.

 

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