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Laura on Life

Shopping for Side Effects

By Laura Snyder

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[January 22, 2008]  For the last several years I've watched the commercials for prescription drugs and have come to the same conclusion that many other people have: Drug manufacturers are out of their collective minds.

Have you ever seen a commercial about a prescription drug that touts "absolutely no side effects!"? That's the drug I'm looking for. Instead they keep making drugs that have side effects that are worse than the ailment you want the drug to alleviate.

For example, a prescription for cold sores may have side effects that include dizziness, nausea, diarrhea, abnormal vision, athlete's foot, lazy eye, buck teeth, hemorrhoids, the desire to bet on long shots, increased sexual urges and certain death.

A patient might think she is on a game show: "Let's see. Should I trade my cold sore for what's behind Door 1? What if Door 1 is lazy eye and hemorrhoids? I'd rather keep my cold sore, I think."

What if you did shop for prescriptions based on their side effects? In a recent -- nowhere near scientific -- poll I conducted, 80 percent of men considered getting their wives on a certain drug because it stated the side effects included increased sexual urges. Fortunately, 90 percent of them reconsidered because it was a drug for promoting prostate health. The other 10 percent are now widowers and are taking a drug in which the side effects include a nonexistent libido.

I submit that if the drug manufacturers cannot make a drug that does not have side effects, perhaps they could make them with side effects that would be considered beneficial to most people.

For example, the side effects for a drug might include small facial pores, stronger nail beds, the elimination of stretch marks, the urge to clean out your refrigerator, an increased aptitude for electronics and the ability to leap tall buildings in a single bound.

I'd buy that drug! So what if it's for kidney stones... which is something I don't have.

I noticed, also, that the people who make commercials for prescription drugs never seem to cast the right sort of people to represent their product.

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One commercial I saw recently depicted a guy with a beer belly, 5 o'clock shadow and plumber's butt. His line was, "I'm tired of being embarrassed about my plaque psoriasis." Come on! This guy doesn't concern himself with changing his underwear regularly; why would he be embarrassed about the way his skin looks?

They need to use a Miss America wannabe or someone who really needs a way to control their plaque psoriasis. If they are going to use a guy, they need to use someone who makes his own bed and organizes his closet by colors. That guy would be embarrassed about a skin imperfection.

If the drug manufacturers don't get some researchers who understand life outside of their job, and if they continue to make drugs that have so many side effects, the general public is going to start making up diseases just so they can get their doctors to prescribe the drug that has the side effects they desire.

"I know, doctor, it doesn't make sense, but I swear, every time I use the bathroom, I have leg spasms and the urge to eat tree bark. This may not seem like a dangerous disease, but I can tell you that the trees in my backyard will disagree. They are almost completely naked now, and because of the leg spasms, my bathroom needs major Clorox therapy. My neighbors are worried that I'll start on their trees when I'm finished with my own, and to tell you the truth, that blue spruce in their front yard is looking mighty tasty. Don't you think you should start me on that drug that has the side effects of nausea and decreased appetite?"

"Well, Mrs. Snyder, I have one that has absolutely no side effects. You could try that one."

"What? No side effects? How am I supposed to lose weight with that?"

[By LAURA SNYDER]

You can reach the writer at lsnyder@lauraonlife.com. Or visit www.lauraonlife.com for more columns and info about her new book.

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