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By contrast, U.S. online advertising revenues alone in 2007 were $21.2 billion (145.2 billion yuan), according to a report by consulting firm PricewaterhouseCoopers for the Interactive Advertising Bureau.
The research firm BDA China Ltd. says China's online population should keep growing by 18 percent annually, reaching 490 million by 2012 -- a number larger than the entire U.S. population.
Internet companies are looking forward to a new growth spurt once Chinese mobile phone carriers roll out third-generation, or 3G, technology that can support Web-surfing and other services. No date has been announced, but with more than 500 million mobile accounts, China has a vast pool of potential wireless Internet users.
China's Internet boom has gotten a boost from a sharp slowdown in demand for fixed-line phones as more customers opt for mobile service. Fixed-line carriers have responded by expanding into broadband Internet, Web-based cable television and other services. The CNNIC report Friday said that as a result, 214 million Chinese now have high-speed access.
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On the Net:
China Internet Network Information Center (in Chinese): http://www.cnnic.net.cn/
BDA China Ltd.: http://www.bdachina.com/
Analysys International:
http://english.analysys.com.cn/home/index2008.php
[Associated Press;
Copyright 2008 The Associated Press. All rights reserved. This
material may not be published, broadcast, rewritten or
redistributed.
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