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New CEFCU manager enjoys personal contact Lincoln offers

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[June 06, 2008]  The new manager of the Lincoln Member Center of CEFCU took time out from another busy day to chat for a few minutes. Roberta Grewey, a 33-year veteran of CEFCU, principally worked in the Peoria market until taking over the duties of the Fifth Street branch in Lincoln on Jan. 14.

Auto RepairGrewey along with her husband, Kevin, and daughter Nicole currently live in Pekin. When asked why she accepted the job in Lincoln, Grewey explained, "I wanted to work in a smaller, community office." She said there is more face-to-face and she enjoys the personal contact.

Although by CEFCU standards Lincoln is a smaller facility, it is by no means a small, quiet location, with 6,500 area members calling the branch their financial institution.

Grewey has jumped right in at being involved in the community. She has joined the local Rotary Club of Lincoln and is a permanent volunteer at the Logan Correctional facility, where she gives classes to future parolees, explaining the importance of being financially responsible once back in the outside world.

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Grewey said that one thing about the Lincoln community that she didn't realize until she came here is our strong bond with the nation's 16th president. "I expected Springfield and New Salem to have a strong interest in Abe Lincoln, but I didn't realize how strong his tradition is with this community," she said. No doubt as the approaching 200th birthday celebration draws near, that interest in affiliation with Lincoln will reach new heights.

When asked what she feels is the greatest challenge she and her company currently face, she believes it is remaining competitive in the technology that has many customers switching from bricks-and-mortar institutions to online banking systems.

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Although the credit union offers complete online banking, the bustling activity at the Lincoln location appears to prove members enjoy that face-to-face banking experience as much as Grewey does.

Grewey was also positive on the local real estate economy, as are many realtors. She said the mortgage crisis bubble that hit many parts of America did not occur within the credit union. "We (meaning CEFCU) have always stayed with our basic lending principles, which some might call conservative," she said. This practice has served both the business and the community well, as the lending institution has not had a problem with mortgage foreclosures. In fact CEFCU has had strong enough results in the last two years to issue extra dividends to all their members.

Citizens Equity First Credit Union was founded in 1937, originally to serve employees of Caterpillar Tractor Company. It currently is a $3.4 billion financial institution serving 228,000 members at more then 550 companies in a 14-county area of central Illinois.

[By MIKE FAK]

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