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Beer industry analysts Plato Logic says beer sales will slow significantly to expand just 3 percent next year as economies around the world shrink or stagnate. During the third quarter, InBev saw its rapid push into emerging markets slow, although its marketing drive helped it win back market share in difficult
-- and lucrative -- richer markets Germany, Britain, Belgium and Canada. It is spending more on sales and marketing as it focuses on a smaller number of key brands
-- Stella Artois, Beck's and Leffe -- over its vast array of some 200 local beers. It said this strategy had "produced encouraging results." Global sales for Stella and Beck's rose 8 percent. Its biggest Latin American market, Brazil, saw slow growth as beer drinkers
-- faced with high food prices and bad weather -- kept their purses shut. InBev also sold less beer in Russia and Ukraine as it quit the bargain beer sector in favor of premium beers. It said this shift "has not yet fully offset the decline in the more affordable brands" and the overall market was growing more slowly than expected.
[Associated
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