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Mazda is still a small player compared to Japanese giants like Toyota Motor Corp. and Honda Motor Co., and may need to court tie-ups with automakers other than Ford if it hopes to survive tough times. Executive Vice President Philip Spender, who has overseen research, cost cuts and marketing, remains the sole Ford executive on Mazda's board. CEO Imaki, who is stepping down, was a top figure in the Mazda-Ford partnership and the first Japanese to head Mazda under its Ford alliance, following several executives sent in by Ford. The change had been initially planned for April next year but was sped up so that Yamanouchi can spearhead adaptations at Mazda to accomodate its new relationship with Ford, according to Mazda. Takashi Yamanouchi, previously in charge of purchasing, human resources and auditing, will succeed Imaki as president and chief executive. Yamanouchi faces an enormous challenge in leading Mazda amid a slumps in the key U.S., European and Japanese auto markets. The declines appear to be gradually trickling down to emerging markets as well. Although Japanese automakers have also been hit by the global slump, especially the slowdown in the key U.S. auto market, they have fared relatively better than their U.S. rivals because of their reputation for making smaller, fuel-efficient models. Mazda said it expects net profit to fall to 50 billion yen ($518 million) for the fiscal year ending March 2009.
[Associated
Press;
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