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"I find that more rednecks use it," Wolfe says. "I won't lie to you about that."
At least two tobacco companies besides Reynolds are also test-marketing snus.
"There's no secondhand smoke. There's no spitting. We see it as a win-win," says Howard, the Reynolds spokesman. "It's also in line with company strategy. We're moving toward becoming a total tobacco company."
Reynolds is even developing dissolvable tobacco strips, orbs and sticks that it will start test-marketing early next year in Portland, Indianapolis and Columbus, Ohio.
Though "very appealing" in form and flavor, Hatsukami also finds those products worrisome.
Researchers have little information about nicotine absorption and toxicity for any of the new products, she says, and there's too little data on snus to make per-dose comparisons to cigarettes or spit tobacco.
Still, Camel Snus recently tested by WVU contained at least two carcinogens.
"It's not like chewing gum," warns Robert Anderson, deputy director of West Virginia University's Prevention Research Center. "This product is not a safe alternative to cigarettes."
And because its use is easy to conceal, WVU researcher Cindy Tworek worries children could suck on the pouches in front of oblivious parents or teachers. The brightly colored tins seem designed to attract both female and young users, she says.
The same age restrictions that apply to other forms of tobacco also apply to sales of snus, although they vary from state to state.
Tworek has surveyed more than 600 college students in the Morgantown test market and will release her conclusions next year on whether Reynolds' marketing efforts work.
Flint, the teenage smoker, suspects they do.
"It looks fun, actually," he said of the bright blue camel logo. "As a little kid, I'd probably buy this just because it looks cool. But I know better than that, and I'd rather choke to death."
Howard denies suggestions that Reynolds targets underage users. He says it's selling best among adult male smokers and moist snuff users.
"It didn't quite get as much consideration among female adult smokers just because it's different," he concedes. "They're a little more hesitant. But obviously we think that with continued communication with all adult smokers, they'll come to try it."
___
On the Net:
W.Va. Division of Tobacco Prevention:
http://www.wvdtp.org/
Reynolds: http://www.reynoldsamerican.com/
[Associated
Press;
Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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