Lincoln Presidential Museum wins 2008 EXPY Award
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[October 08, 2008]
SPRINGFIELD -- A Springfield institution
dedicated to the life and legacy of Abraham Lincoln has been named
the top visitor experience of the year by a national organization
that challenges museums to meet consumer demands.
Strategic Horizons presented its 2008 EXPY Award to the Abraham
Lincoln Presidential Museum on Sept. 25 during the organization's
annual "thinkAbout" conference in Las Vegas. The EXPY, or Experience
Stager of the Year, Award was presented to the museum for the
creativity and authenticity that combine to make its visitor
experience "a new zenith" in the museum world.
Strategic Horizons LLP of Aurora, Ohio, was founded by B. Joseph
Pine II and James H. Gilmore, co-authors of "The Experience Economy"
and the new book "Authenticity: What Consumers Really Want." The
latter publication made Time Magazine's list of "Ten Ideas that are
Changing the World." Pine and Gilmore argue that museums must learn
to "get real." They must present authentic experiences to
ever-more-savvy consumers who desire "memorable events that engage
them in an inherently personal way." During a recent visit, Pine and
Gilmore discovered that the Abraham Lincoln Presidential Museum
"brings it all together" with its combination of cutting-edge
presentations and historical detail.
"The EXPY Award is another confirmation of what more than 1.7
million visitors have been saying since we opened in April 2005 --
that we've 'gotten it right' at the Lincoln Presidential Museum,"
said Rick Beard, executive director of the presidential library and
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The EXPY is just the latest award garnered by the Abraham Lincoln
Presidential Museum. The institution received a THEA Award from the
Themed Entertainment Association in 2007 for outstanding achievement
in themed entertainment. It also received the Award of Achievement
from the Lincoln Group of New York in 2006. The library and museum
complex has also been honored for its design and construction by the
American Society of Heating, Refrigerating and Air Conditioning
Engineers; American Council of Engineering Companies and the
Illinois Engineering Council.
The Abraham Lincoln Presidential Library and Museum is open daily
in downtown Springfield.
For more information, visit
Abraham Lincoln Presidential Library and Museum
file received from the
Illinois Office of
Communication and Information]