Inc. to unveil new vehicle sales website
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[October 16, 2008]
It's been about six months ago that
Ryan Hensley took over the Internet sales manager position at Graue
Inc. in Lincoln. In that time Hensley has already improved the
functionality and versatility of the automotive dealership's
website. But now, a new version of the website is slated to be
unveiled in early November.
currently, one can browse the entire selection of hundreds of
vehicles online, with the ability to inquire about specific vehicles
via e-mail. There are generally nine to 15 photos of each vehicle on
the site, taken from all angles, and virtual tours are available
with some vehicles.
Interested buyers can also complete a financial application online
on the website's secure server. The new version of the website will
retain these features and add more. The upcoming site will have a
"new look and functionality -- it will let people view our cars
better and get more info on them," says Hensley.
Indeed, Hensley should know, gaining his experience in online
auto sales and promotion from working in Internet car sales at
Fort's Toyota in Pekin. Hensley, now age 24, grew up around
computers and has worked in the automotive business over the past
four years. He hails from Washington, Ill.
Hensley handles the IT (information technology) duties for Graue,
including networking, online e-mail inquiries, website updates and
site management. He is working with a professional Web design firm
to give the site its new look, and then it will be back to the
ever-changing maintenance on the site to keep it current, which is
essential in the fast-paced automotive sales business.
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The entire inventory of new and used vehicles will be maintained as
always online, and the new website will allow viewers a better
system to browse the vehicles, and even make an offer or get a
quote. In addition to online credit applications, there will also be
sales and service advertisements to print and use.
Car buyers can purchase Graue vehicles at AutoTrader.com, and
sometimes specialty vehicles are also listed by Graue on eBay.
Hensley's strategy is to increase use of the dealership's site by
making it more user-friendly and providing more features. The
company advertises the website locally and on the Internet.
Hensley is optimistic about the car industry, noting that at
Graue, truck sales are still strong and car sales remain steady.
"The economy is bad, but people still have to have cars," he said.
And now you can find them and even buy them online at
[By GEOFF LADD]