|
Revenue rose 1 percent to $1.79 billion. After subtracting commissions paid to advertising partners, Yahoo said its revenue stood at $1.32 billion
- about $50 million below analyst estimates. Analysts have blamed much of Yahoo's past troubles to mismanagement, but the crumbling economy is now looming as the company's biggest headache as online advertisers curtail their spending in anticipation of the worst recession in a quarter century. Like most Internet companies, Yahoo relies on advertising for most of its profits. Reflecting the downturn, Yahoo lowered its revenue estimates for the remainder of the year. Now Yahoo projects 2008 revenue of $7.18 billion to $7.38 billion
- down from a forecast of $7.35 billion to $7.85 billion issued three months ago. But the turmoil hasn't derailed Google, which last week reported a 26 percent increase in its third-quarter profit. Yahoo is more vulnerable to advertising cutbacks because its marketing system doesn't work as well as Google's and it is more reliant on billboard-type ads that are more difficult to sell in tough times. Google, in contrast, specializes in text-based ad links that cost advertisers only when the ads are clicked on. Search advertising bolstered Yahoo during the third quarter, with revenue in that segment rising 17 percent to $438 million. But graphic-rich "display" advertising edged up just 3 percent while ads that Yahoo shows on its partners' Web sites plummeted 10 percent as bank and retailers curbed their spending.
Yahoo hopes to boost its revenue by drawing upon Google's technology for some of the text ads shown on its Web site, but the proposed partnership is in limbo while the U.S. Justice Department investigates whether the alliance would undermine competition. Together, Google and Yahoo control more than 80 percent of the U.S. search advertising market. Yang told analysts that Yahoo and Google are still trying to persuade U.S regulators to allow the companies work together, but didn't specify a timetable for when the impasse might be resolved.
[Associated
Press;
Copyright 2008 The Associated Press. All rights reserved. This
material may not be published, broadcast, rewritten or
redistributed.
News | Sports | Business | Rural Review | Teaching & Learning | Home and Family | Tourism | Obituaries
Community |
Perspectives
|
Law & Courts |
Leisure Time
|
Spiritual Life |
Health & Fitness |
Teen Scene
Calendar
|
Letters to the Editor