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"Every single one of them is subject to the same food safety laws and the same USDA inspection," Easterday said. "It's not a safety program. This is a marketing program only."
Consumers have a host of issues they consider when buying products, including origin of ingredients and environmental sustainability, said Chris Waldrop, director of the Food Policy Institute at the Consumer Federation of America. The group has long supported labeling, but not as a food safety program. "For consumer organizations, it's a way to have more information about the source of your food," he said. "And how consumers use that information is up to them." The labeling requirement -- already required for seafood -- is popular with small, independent ranchers who sell their own products. However, the National Cattlemen's Beef Association opposed the mandate on grounds that it should be voluntary. More than 95 percent of its membership is composed of ranchers. Labeling supporters have always said it would bring higher prices for American beef, said Colin Woodall, NCBA executive director of legislative affairs. So far, it's simply driving down prices for everything else, he said. "The question all along, from both sides, is what the true value is to consumers," he said. ___ On the Net: National Cattlemen's Beef Association: http://www.beef.org/
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