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While other exporters are bracing for a brutal holiday shopping season, Nintendo remains bullish and is ramping up production of the Wii to meet current and expected demand. The company recently unveiled its new DSi model, which comes loaded with a camera and music player. It will appear in stores in Japan this weekend and will be available overseas next year. It maintained its full-year revenue estimate at 2 trillion yen ($20.4 billion). The key going forward is to see "whether it can really sell that many units in the second half," Kuriyama said. Nintendo's earnings are based on Japanese accounting standards. In trading Thursday, Nintendo shares advanced 10.9 percent to 30,700 yen. The issue has lost about 40 percent of its value over the last two months amid steep declines in Tokyo equity markets. But earlier this month Credit Suisse maintained its "outperform" rating on Nintendo stock, though reduced its target price to 59,000 from 69,000 yen. "We expect Nintendo's share price to bounce back once the stock market stabilizes," said analyst Jay Defibaugh in the report.
[Associated
Press]
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