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In Hong Kong, among the cities hardest hit by the SARS epidemic six years ago, one travel agency scrapped trips to Los Angeles because of the city's proximity to Mexico. A second said it was canceling an 18-day excursion to Mexico, Cuba and Venezuela as a result of swine fu. "This outbreak looks very serious," said Roger Hong, deputy general manager of Hong Kong-based Goldjoy Travel. "The outbreak has just begun. We don't know how far it has spread." The flu could also hurt the $5 billion export market for U.S. pork. China, Russia and Ukraine banned imports of pork and pork products from Mexico and three U.S. states that have reported cases of swine flu. Other governments were increasing screening of pork imports. Even though it's safe to eat pork (swine flu viruses don't spread through food), analysts still expect an impact on the industry. "Though there is no evidence that swine flu can be obtained by eating pork, the fear generated by a disease named after hogs cannot be good for pork consumption," said JPMorgan analyst Ken Goldman. Despite the growing alarm, the world is now better equipped to deal with cross-border health crises after being tested by SARS and bird flu. Vaccines can be rolled out fairly quickly. Many big companies now have contingency plans to keep essential operations going if employees can't make it to work. And compared with previous crises, this time around has witnessed relatively quick responses and transparency from governments
-- two factors critical to keeping up public confidence, analysts say. "On the one hand, it's a terrible and traumatic thing -- a flu pandemic," Johnson said. "On the other hand, it almost certainly will not have a significant effect."
[Associated
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