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The automaker has aggressively cut costs to ride out the downturn
-- slashing jobs and production, trimming managerial pay, reducing investment and forgoing travel and other expenses. Still, vehicle sales continued to suffer as the recession crushed demand. Japan quarterly sales totaled 407,000 vehicles, down 105,000 from the previous year, while Toyota said it sold 387,000 vehicles in North America, down 342,000. "Although we were able to make certain improvements in fixed cost and cost reduction efforts, the decline in vehicle sales and the appreciation of the Japanese yen had a severe impact on our earnings," said Toyota Senior Managing Director Takahiko Ijichi. Toyota, based in Toyota city, central Japan, lost 140 billion yen ($1.5 billion) during the quarter ended June 30 because of the appreciation of the yen. It lost another 650 billion yen ($6.8 billion) in operating income because of miserable auto sales. Other Japanese automakers are also reporting signs that the worst may be over. Honda posted a 7.5 billion yen ($79.8 million) profit for the April-June period, and raised forecasts for the full year on optimism auto sales will improve. Nissan Motor Co., the nation's third-biggest car maker, reported a smaller-than-expected 16.5 billion yen ($175.5 million) loss for April through June. Earlier this year, Toyota chose Akio Toyoda, the grandson of the automaker's founder, as its new president in an effort to use his charisma to bring the ranks of workers, dealers and suppliers together. Toyoda has said the automaker will be making more managerial decisions by region, to stay nimble despite its size but has yet to give details of a turnaround strategy. Toyota shares slipped 1.5 percent to 4,030 yen ($42) in Tokyo. Earnings were announced before trading ended.
[Associated
Press;
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