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Toyota lowered its global vehicle sales forecast for the fiscal year by 220,000 from its December projection to 7.32 million vehicles. Now it expects 21 trillion yen in sales for the year, down from a record 26.3 trillion yen earned for the previous year. The company also said its yearly operating loss will balloon to 450 billion yen, worse than its earlier forecast of 150 billion yen loss. That would be the company's first operating loss in 70 years. Operating income excludes taxes and other items included in net profit, and often gives a picture of a company's core business. Until the U.S. financial crisis erupted last year, Toyota had been on a roll, boosting rising profits for seven straight years, riding on the success of its fuel-efficient models. The global slump and the rising yen have pummeled all Japanese exporters, including electronics makers Sony Corp. and Panasonic Corp., which are both forecasting losses for the fiscal year through March. Honda Motor Co., Japan's second-biggest automaker, expects to stay in the black for the year through March at 80 billion yen profit, although that's down 87 percent from the record 600 billion yen the previous year. Nissan Motor Co., the nation's No. 3 automaker, reports earnings Monday. Smaller automakers Mitsubishi Motors Corp. and Mazda Motor Corp. have already projected losses for the fiscal year. Kinoshita promised Toyota will turn itself around through cost cuts and new products. He said Toyota continues to be committed to developing gas-electric hybrids as a pillar of its growth strategy. He pointed to the third-generation Prius, set to arrive at dealerships in May, as well as the HS250h, the first Lexus model designed solely as a hybrid, scheduled for sale midyear, as models symbolizing Toyota's future.
Last month, the company tapped as incoming president a member of the founding family, Akio Toyoda, an executive vice president, who at 52 is considered young by Japanese standards for heading a major corporation. Company officials and analysts say he can help bring employee ranks, group companies and dealerships together during hard times because he has the special charm of a Toyoda. Toyota shares rose 1.6 percent to 3,050 yen. The earnings were announced earnings after trading ended in Tokyo.
[Associated
Press;
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