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She also was able to trace the trend to other recipe sources. For example, a popular chocolate chip cookie recipe that decades before produced 100 cookies, made only 60 during the '80s, though no ingredients had changed.
Wansink says he is more concerned by the increase in overall calories per recipe -- what experts call caloric density -- than in the portion size increases, which is a more easily recognized phenomenon.
"That (calorie increases) is more insidious because that's the sort if thing the average person wouldn't notice, wouldn't even think would have happened over the years," says Wansink, author of "Mindless Eating," an examination of why people overeat.
Much of the change can be attributed to money. Relative to household income, food is cheaper than during the '30s. So recipes once padded with less expensive (and lower-calorie) ingredients like beans, now often have more meat, Wansink says.
The scope of Wansink's study is limited. It measures the recipes only as written, not as eaten. Because people may eat more or less than the suggested serving, estimating the effect on the typical diet is challenging.
But a 40 percent increase is significant. A change of even 10 percent can affect weight, especially when dealing with high-calorie foods, says Wansink. His solution? Don't let a full portion get anywhere near your plate.
"It's not enough to just be aware," Wansink says of the recipes once intended to serve nearly twice as many people are they do today. "Put half of it away as soon as it's cooked."
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