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"Funds in global health tend to go to whichever lobby group shouts the loudest, with AIDS being a case in point," said Philip Stevens of International Policy Network, a London think tank.
In WHO's study, researchers admitted whether health campaigns address countries' most pressing needs "is not known."
When Cambodia asked for help from 2003-2005, it said less than 10 percent of aid was needed for AIDS. But of the donations Cambodia got, more than 40 percent went to diseases including AIDS.
WHO acknowledged change was necessary, but insisted it needed even more money, warning fewer donations would jeopardize children's' lives.
U.N. agencies, universities and others working on public health routinely take from 2 to 50 percent of a donation for "administrative purposes" before it goes to needy countries.
Others said there is little incentive for health officials to commission an independent evaluation to find out what their programs have achieved.
"The public health community has convinced the public the only way to improve poor health in developing countries is by throwing a ton of money at it," Stevens said. "It is perhaps not coincidental that thousands of highly paid jobs and careers are also dependent on it."
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