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"The industry as a whole is facing extremely difficult times, but for some BA is seen as being as well positioned as it can be in the circumstances. With this in mind, the market consensus is a very cautious buy," said Richard Hunter, analyst at Hargreaves Lansdown Stockbrokers. There was "no question" that staffing numbers would be cut, Walsh said, but gave no details. The airline booked a charge of 78 million pounds for paying staff who were laid off during the year. He said BA was switching focus from premium traffic, which has fallen by 13 percent, to competing for lower-fare volume business. "Significant pricing actions were required to stimulate non-premium traffic volumes, which were broadly unchanged year on year," the airline said. ___ On the Net: http://www.bashares.com/
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