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"Better, but still terrible," Ian Shepherdson, chief U.S. economist for High Frequency Economics, wrote in a research note.
Other analysts said any hiring tends to lag increased production.
"We won't likely see increased hiring until January," even if business and new orders keep rising this fall, said Bank of America Merrill Lynch economist Ethan Harris.
"Businesses are more reluctant than in the past to start the hiring process. They really do take the 'prove it to me' attitude" that the recession is over and demand is increasing, he said.
On Monday, luxury magazine publisher Conde Nast Publications said it was shutting down Gourmet, the country's oldest food magazine, as well as parenting publication Cookie, Modern Bride and Elegant Bride amid sliding ad pages.
And last week, Little Rock, Ark.-based telecom services provider Windstream Corp. said it would cut 350 jobs, or 5 percent of its work force, this year.
Despite the overall growth, the chair of the ISM's service survey committee was not "overly excited" about September's report and said several months of increases are needed to establish a pattern of recovery.
"This has to be sustainable," Anthony Nieves said on a conference call with reporters.
[Associated
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