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"Europe, particularly Britain and Ireland, jumped on the American bandwagon," he says. "We've been off the coast of New York, the causeway if you like between the U.S. and Western Europe in terms of lifestyle, striving toward materialism and success." "When the bubble burst, it made us reflect. Britain has decided to meet in the mid-Atlantic, taking some of the American zest and energy but emphasizing a team-orientated approach." The grass-roots focus on community in villages like Llanarmon-yn-lal is increasingly being reflected at a political level in Britain as the new coalition government attempts to tap into the change in national mood since the global downturn. Conservative Prime Minister David Cameron has talked up his vision of a "Big Society" since coming to power at the head of a coalition government in May. His Localism Bill, introduced this week, entails a radical shift in power from a central government to citizens and communities and follows plans announced last month to measure the nation's happiness level. They're part of his call for a debate about how "together we can build a better life," as he attacked businesses and governments for putting cash and economic growth above all else.
Cameron acknowledged that his pledge to spend 2 million pounds ($3 million) on developing a "well-being" index that will be formally gauged by the Office for National Statistics will be attacked by some as "airy-fairy and impractical." But the British leader's initiative is a sign of the times in an age of massive government spending cuts to restore the nation's battered finances to health. "From April next year, we'll start measuring our progress as a country, not just by how our economy is growing, but by how our lives are improving; not just by our standard of living, but by our quality of life," Cameron said at the launch of the index. In Llanarmon-yn-lal, there's no question that it's all about quality of life
-- and control over quality. At a recent committee meeting, there was talk about bringing in a full-time manager from outside, but that was quickly scrapped. "There was a big feeling against that, because if you bring somebody in, it's not about the community anymore," current committee chairman Meirion Jones. "Having the villagers involved gives the village a sense of ownership."
There are some 30 permanent volunteers on the roster while others come and go
-- anyone can enter their name in the roster book that's kept in an open drawer of the pub's main bar. As a further incentive, and a thank you, volunteers earn food vouchers for a set number of hours worked. Local schoolchildren are employed as wait staff, earning the minimum wage and gaining some working experience in an area where little is available. Volunteer Steph Bradley speaks for many when she says it was important for her to give a bit back to the community; she feels she's received still more in return. "We have met more people in the last year than in the first five years we were here," she says as she pulls a pint of Purple Moose real ale for a customer
-- and friend. The business is also proving itself financially. It made a profit of 1,000 pounds ($1,600) on revenue of 190,000 pounds in its first year of trading
-- a decent effort considering 28,000 pounds worth of one-off startup costs. The cooperative has just secured an extended 10-year operating lease and is considering opening up the bedrooms above the pub to capture hikers who trek in the surrounding hills. "We came for a lovely pub in an idyllic village and then they closed the pub," says Jones as he takes a break from work. "So we had no choice. It's been a challenge ... But, you know what? It's been fun."
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