Judge keeps Dish ads against DirecTV on air

[February 17, 2010]  LOS ANGELES (AP) -- A federal judge in New York has denied a request to temporarily ban Dish Network Corp. ads that ask consumers "Why Pay More?" for TV service from rival satellite provider DirecTV Inc.

DirecTV filed a lawsuit last week saying that Dish was using false and misleading ads to compare prices.

Dish says its basic package is $24 less expensive per month than that of DirecTV.

DirecTV says the comparison is not fair because the packages contain different channels.

But Dish says the court agreed that the lawsuit was unlikely to succeed.

[Associated Press]

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