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A spokesman for Hearst declined to comment Friday. Affiliated Media's bankruptcy filing illustrates the uncertainty facing major newspapers publishers as their main source of income
-- print advertising -- has plunged during the past four years. Since 2005, the industry's annual ad sales have dropped by more than $20 billion, a decline of about 40 percent, based on figures from the Newspaper Association of America. Publishers are hoping the slump will ease this year as the economy recovers from the worst recession in 70 years. But newspapers still must figure out how to support their operations as more readers and advertisers migrate to the Internet, where ads sell for dramatically less, many news articles are free, and the competition is much greater. "They don't know how much advertising is going to come back to them" as the economy bounces back, said newspaper analyst Ken Doctor of Outsell Inc. Mass layoffs and other cost-cutting efforts have helped keep most publishers, but those loaded down with debt like Affiliated Media can't afford to shoulder the financial burdens that they took on during better times. "This is the new reality," Doctor said. "Newspapers are starting to feel more stable than they did last year. But is this a plateau or just another ledge that they are standing on now?"
Newspapers' advertising and subscription revenues have been hurt with the rise of online sites that let people read news and advertise for free online. Singleton said Affiliated Media's restructuring would give the company "breathing space" to create a new business model for media. "We who actually work in the newspaper business have a direct interest in keeping newspapers healthy. But we also can see that the communities we serve rely on newspapers, not only to keep everyone informed, and to check government and corporate abuse, but also to provide a cohesiveness that our society very much needs. ... Yet many of our citizens now take it for granted, and forget how precious it really is," Singleton said in a letter to employees.
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