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After heading the group that bought the team in January 1973 for $8.7 million net, Steinbrenner turned it into a $1.6 billion standard-setter for the sport and established what have become often unreachable demands. Fans emulated his desires.
"You could feel it not only from the office up above but you felt it in the crowd as well from the fans of New York," Girardi said before the ceremony. "He set up an expectation here, that getting to the playoffs wasn't good enough, getting to the World Series wasn't good enough."
During batting practice, video tributes to Steinbrenner were shown on the scoreboard along with quotes of famous Yankees praising him. Yankees players wore patches with Steinbrenner's name, initials and "The Boss" over their hearts, and ones commemorating Sheppard on their left sleeves.
"His legacy will continue because of the patch, and people will talk about him and what he meant here," Girardi said.
Yankees players learned of Steinbrenner's death Tuesday by receiving voice mails and texts.
"He always asked you for the best. He didn't want no mediocracy," Rivera said. "He wanted 100 percent or 1,000 percent that you had to give."
Before the tribute began, Frank Sinatra's rendition of "My Way" was played as streaks of fading sunlight illuminated center and right fields. Some fans held up signs.
"Thanks George," and "Thanks Boss," read two.
Steinbrenner's name filled the ribbon board on the front of the upper decks. Fans applauded when the Yankees triumphs under Steinbrenner were recounted: 16 AL East titles, 11 American League pennants and seven World Series championships. After the moment of silence, there were chants of "Lets's Go Yankees!"
Most current Yankees know only positive memories, having escaped the criticism of the younger Steinbrenner during his combustible days.
"I lost the World Series in 2001 and I never saw an angry man," Rivera said.
Still, he didn't change his pinstripes to his dying day. Andy Pettitte remembered meeting Steinbrenner for the last time during a spring-training game this year.
"It was almost like he was ignoring what I said and he just said, `We need to score some runs tonight. We're losing right now,'" Pettitte recalled. "That was George in a nutshell. Everything was good as long as we were winning."
And the Yankees wanted to remember Steinbrenner with a victory. As Swisher rounded first with the final hit, Jorge Posada thought of the owner.
"I looked up and said, 'This is for you,'" Posada said. "He wanted to win every game. 162-0 he wanted us to do."
[Associated Press;
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