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The NCAA cited a 2 1/2-minute phone call in January 2006 between fledgling marketer Lloyd Lake, who allegedly provided many of Bush's illegal benefits and USC assistant coach Todd McNair, who said he couldn't remember the call. The NCAA also believed Bush's $8-an-hour internship with sports marketer Michael Ornstein -- which was approved by the NCAA at the time, the school says -- constituted illegal benefits and erroneously classified Ornstein as a booster.
With no resolution of any appeal expected until next spring at the earliest, an appeal won't help many of the current Trojans.
"It does stink to possibly not play in a bowl game," said USC quarterback Matt Barkley, a freshman starter last season. "But at the same time, I came here to get a degree from one of the best universities in the country and to win football games. If we play 13 instead of 14, then we're going to try to win all 13 of those."
The NCAA took no further action against the men's basketball team, which had already banned itself from postseason play last spring and vacated its wins from Mayo's season. Floyd, now coaching at UTEP, resigned from USC last June, shortly after he was accused of giving cash to a middleman who helped steer Mayo to USC.
"As Coach has wanted to say publicly for a long time, 'It didn't happen,'" Floyd attorney Jim Darnell said in a statement.
The bowl ban is the most damaging to Kiffin, who will have to ratchet up his formidable recruiting skills to entice players with no hope of postseason play before 2012. USC also will lose 10 scholarships annually from 2011-13, but Kiffin believes he'll still land a large share of the nation's top talent.
"I don't think it's going to have an impact on recruiting," said Kiffin, who doesn't plan to sign additional players this year before the scholarship sanctions take effect. "We've talked to a lot of people, from our team to our signees to recruits, and we do not feel the impact at all, because USC is still USC. We're still going to play an extremely high level of football. They'll still get a great education as they come to USC."
The women's tennis team also was cited in the report for unauthorized phone calls made by a former player, but the NCAA accepted USC's earlier elimination of its wins between November 2006 and May 2009.
The football team barely avoided further punishment that would have removed one of the sport's most popular teams from television. The committee discussed a TV ban, but decided the penalties handed down "adequately respond to the nature of violations and the level of institutional responsibility."
USC is the first Football Bowl Subdivision school to be banned from postseason play since Alabama served a two-year ban ending in 2003. The NCAA issued no bowl bans during the tenure of late president Myles Brand, but the NCAA reportedly regained interest in the punishment over the past year.
The NCAA condemned McNair's professed ignorance of Bush's dealings with sports marketers Lake and Michael Michaels. Each sued Bush in attempts to recoup nearly $300,000 in cash and gifts they say were accepted by Bush's family during his career with the Trojans while they attempted to sign him as their company's first client.
"I know they did a very, very thorough investigation," said Brian Watkins, a San Diego attorney who represented Lake in a lawsuit against Bush. "It surely wasn't a rush to justice."
Watkins said he spoke with Lake after the sanctions were announced.
"He was sad. He wished that wouldn't have happened," Watkins said.
[Associated Press;
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