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"This transaction is hugely exciting and a one-off opportunity to transform the group," said Prudential CEO Tidjane Thiam. "Asia has been very clearly a major driver of value for Prudential for several years and in 2009 it accounted for 44 percent of new business profit (post-tax)," he added. "The combined group would have 60 percent of 2009 new business profit coming from Asia and puts us in a strong leadership position in all the critical growth markets in the region." Prudential estimated pretax savings of $340 million per year within three years. "This acquisition is not about cost savings," Thiam said in a conference call. "We are making this transaction because we believe there is extraordinary growth in Asia." Prudential said its sales were up 42 percent in the fourth quarter in Asia, which the company calls "the engine of the group's future growth."
Prudential released its 2009 results ahead of schedule on Monday, reporting a net profit of 676 million pounds ($1.01 billion) compared to a loss of 396 million pounds in 2008. The Prudential deal will involve creating a new company, also to be known as Prudential PLC and listed on the London Stock Exchange, which will acquire the assets of the existing company and of AIA, Prudential said.
[Associated
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