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The 10,000-strong audience at the A380's triumphal 2005 unveiling ceremony included French, German and British leaders. When the first finished A380 was finally handed over to launch customer Singapore Airlines, a crowd of VIPs gasped as they took a first glimpse inside at the jet's petal-strewn double beds furnished with duvets and cushions by French fashion house Givenchy. The A380's star power can work against it, as the Qantas incident shows. The attention garnered by the incident "is extraordinary" when compared with the crash landing of a Boeing 777 into London's Heathrow airport in January, 2008, an accident which injured 19 people among the 152 passengers and crew on board, Morris said. For him, there's only one explanation. "It's the A380 effect."
All the glamour couldn't make air travel enthusiasts or investors forget the aircraft's troubled birthing process, though. The workload of making one A380 is equivalent to eight of the single-aisle A320, Airbus' most popular jet. A series of technical problems and management errors led to almost two years of delay in the A380's first delivery. Those delays combined with spiraling development costs wiped billions from Airbus profits. A snafu involving the jet's wiring meant that hundreds of miles of cables in each jet had to be replaced. That development slashed the market valuation of Airbus parent company EADS NV by a quarter in one day in June 2006, a day seen as a turning point for the Franco-German company. Amid development of the A380 and the mid-size A350 XWB, Airbus went through five CEOs in two years, and imposed a restructuring plan to cut 10,000 jobs and sell off plants in France, Germany and Britain. The A380 met with glitches in passing to new serial production techniques, and repeatedly fell short of delivery goals.
Qantas CEO Alan Joyce has nonetheless called the A380, of which his airline has ordered 20, "one of the most, if not the most, successful introductions into service of an aircraft program to Qantas." Until investigators find out more about what happened Nov. 4, however, his passengers won't get the thrill of boarding Airbus' colossus of the skies. His airline has grounded all six of its A380s.
[Associated
Press;
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