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Under Bellotti and with the help of a multimillion-dollar deal with Nike, which is run by Oregon alum Phil Knight, the program bolstered its facilities and resources, and Oregon became a consistent winner and contender in the Pac-10.
"When I came here I considered Oregon a have. I considered Oregon a consistent top-20 team," said Kelly, who was offensive coordinator at New Hampshire when Bellotti hired him in 2007.
Thanks to Nike, the Ducks have become the fashion plates of college football, seemingly breaking out a new eye-catching look every week. The Ducks donned all sorts of yellow, green, black, white and silver outfits, mixing and matching a multitude of combinations.
But after that 2001 national title run, the Ducks slipped a bit on the field as Pete Carroll and Southern California dominated the Pac-10. In 2007, it looked as if the Ducks were breaking through again, beating the Trojans and reaching No. 2 with Heisman contender Dennis Dixon.
Dixon blew out his knee on a Thursday night against Arizona, though, and the Ducks went into a tailspin. After the 2008 season, Bellotti stepped down as coach and Kelly was promoted.
Oregon finally unseated USC atop the Pac-10 last season and returned to the Rose Bowl with quarterback Jeremiah Masoli leading the way.
Masoli was kicked off the team after legal problems, but the Ducks haven't slowed down.
Quarterback Darron Thomas has stepped into the role of dual-threat triggerman and James leads the nation in rushing at 169 yards per game. Running a high-speed offense that leaves weary opponents gasping, the Ducks are averaging 54 points per game, tops in the nation.
Three times already this season, Oregon has faced a double-digit deficit and gone on to a double-digit victory.
"This group is very confident because of their preparation," Kelly said. "They also know the game lasts 60 minutes."
[Associated Press;
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