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Previous attempts to get rid of malaria have largely failed in developing countries. WHO began a similar eradication program in 1955 but abandoned it in 1969. In 1998, WHO and others formed the Roll Back Malaria partnership. Several years later, they found cases had actually risen.
Some experts said a new campaign to eliminate malaria might spur donors to cough up more cash.
"It's like building a monument," said Scott Barrett, an economist at Columbia University who co-authored one of the Lancet papers. "Everybody wants their name on it to say they were part of eliminating a disease."
Robert Newman, director of WHO's malaria program, guessed it would take 40 or more years to get rid of malaria. "En route to that ultimate goal ... there are opportunities for tremendous public health successes," he said.
While officials are split over how possible it is to get rid of malaria, they agreed the idea is tempting.
"The target of disease eradication is never bad," said David Heymann, who previously led WHO's attempt to wipe out polio. But he said wealthy donors shouldn't try to impose their disease elimination goals on African countries.
"It's not rocket science to get rid of malaria," Heymann said. "But this has to be something countries make a sober assessment about and decide for themselves."
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