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Once a niche market, nutrient-enriched beverages have grown into a multibillion dollar business that includes everything from calcium-enhanced orange juice to energy drinks containing ginseng, ginkgo and other organic products.
In recent years, the FDA has begun cracking down on food companies that overstate the benefits of their products.
The FDA generally endorses health claims on foods only after government researchers have verified that the products help prevent actual disease. Food containing oats, for example, can carry the FDA-approved claim, "may reduce risk of heart disease."
The FDA regularly issues warning letters to companies that do not follow regulations for manufacturing and marketing. The letters are not legally binding, but the agency can take companies to court if they are ignored.
[Associated
Press;
Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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