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Even though Stewart's Dallas-area league gives players equipment she considers very safe, she's studied so much about concussions that this season she took extra precautions for her grandsons, who are old enough to play for school teams. She bought them high-tech helmets costing $190 and $250.
"People heard what I was doing and wanted them, too," she said. "I probably ordered 15 or 16."
Some leagues don't even provide equipment, said Sam Mutz, Pop Warner's national football commissioner. He's heard of kids using hand-me-down helmets, or ones bought off Craigslist.
For leagues that do provide equipment, the tab adds up quickly: $21 to recondition a helmet and around $70 for a reliable new model, Mutz said.
It's also important for coaches to make sure kids helmets are snug enough to leave a mark across the forehead and chin straps are buckled. Otherwise, they protect about as well as a seat belt wrapped around a door handle.
"Something like 25 to 30 percent of equipment doesn't fit properly," said Scott Hallenbeck, executive director of USA Football. "I sit through presentations from equipment experts and I'm shocked at how many coaches say, `Wow, I didn't realize how to do that.'"
USA Football started in 2002, a product of the NFL and NFL Players Association wanting to put an umbrella group over the fragmented world of youth football. Pop Warner is the biggest, most well-known organization, yet it covers maybe 10 percent of all leagues. Up to 85 percent are independent.
USA Football doesn't run leagues. It offers tools to help others run their leagues, such as certifying coaches and hosting clinics.
Hallenbeck began delving into concussion awareness with the CDC and the American College of Sports Medicine (ACSM) in April 2009. He testified before Congress in January, and, in February, USA Football and ACSM co-hosted a concussion summit attended by national federations of other sports, including soccer and lacrosse.
"We talked about how we could boil this complex issue down to bite-sized pieces that (coaches, parents and kids) can consume, and how we could get that message out there," Hallenbeck said.
The group's updated coaching exam requires correct answers to 68 of 85 questions based on the concussion video. More than 30,000 flag and tackle coaches have passed this version.
However, the organization estimates there are more than 415,000 coaches. That means roughly 93 percent haven't taken it.
With so much attention on this dangerous aspect of football, Hallenbeck expected youth players and their parents to be scared away this season. He was bracing for a drop of up to 2 percent -- roughly 60,000 kids. But neither he nor Mutz from Pop Warner have seen a significant dip.
Dr. Herring hopes concussion treatment becomes accepted the way other safety measures have been in the past, such as drinking water going from a sign of weakness to being encouraged starting the night before a game or practice.
He notes that today's kids are being taught the signs and symptoms of a concussion, and a healthy dose of fear. They're encouraged to speak up if they or a teammate might have sustained one. They're also less likely to taunt or be taunted about missing games.
"No one used to wear seat belts or bicycle helmets until there was a culture change for public safety," Herring said. "We need to get there with concussions."
[Associated Press;
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