Leading advertisers expanding TV movie initiative

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[April 15, 2011]  NEW YORK (AP) -- Two leading television advertisers say they are producing five new TV movies designed for families to watch together.

InsuranceThe first, "Truth Be Told," airs Saturday on Fox. It's a romantic comedy about a relationship expert who fakes her own marriage to help a couple in trouble.

Wal-Mart Stores Inc. and the Procter & Gamble Co. are bankrolling the movies. They began the effort last year and have already been behind four family-friendly movies that have aired on broadcast networks.

NBC will air the next four movies, starting June 11 with a sports drama that takes on the topic of bullying.

The companies say they will continue making new movies in 2012.

[Associated Press]

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

 

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