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Another element of the strategy is a national education campaign featuring ads like the famous frying-egg "this is your brain on drugs" ad used in past anti-drug efforts. Key to that is making sure parents keep prescription drugs out of the hands of their children, who are now abusing them more than any illegal drug except marijuana. Drug companies will be asked to contribute money to the effort.
The plan also calls for continued aggressive law enforcement efforts and better training, as well as modest increases of $123 million for drug prevention and $99 million more for treatment programs.
In Florida, Miami DEA chief Mark R. Trouville said he expects some physicians to be indicted based on a recent undercover probe involving 340 pill purchases.
"We're trying to make a statement that if you think you're sliding by in a gray area, you're not, and we're coming," Trouville said.
The plan also calls for all 50 states to adopt prescription drug monitoring programs to track what physicians are prescribing and what pharmacies are dispensing. Currently, 35 states have such programs up and running. They are authorized but not yet operational in eight more states, including Florida.
Kentucky Attorney General Jack Conway said every state needs to track drug purchases, adding that Florida accounts for 60 percent of the black-market painkillers in his state.
"When one state doesn't have it, it can have terrible ramifications for other states," Conway said.
Many experts and law enforcement officials say the lack of a Florida database is a key reason so many painkillers are prescribed in the state, which is home to more than 850 registered pain clinics.
Florida Gov. Rick Scott, a conservative Republican elected last year on a pro-business platform, initially objected to the database as an invasion of privacy and vowed to kill it. But an increasing number of lawmakers, along with Republican state Attorney General Pam Bondi and governors from other states, have lined up to support the tracking system and it now appears safe.
The medical director of Covidien, which makes some of the drugs the federal effort targets, expressed support for the government's strategy. Dr. Herb Neuman said an alliance of medical and patient safety groups has been working to educate patients and help physicians with responsible prescription methods.
"Access to these medications must be limited to patients suffering from chronic pain and possessing a valid prescription," Neuman said.
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