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Board member Jack Hilbert said he was among those who wanted to keep the Mile High name in 2001, but he supported Sports Authority's proposal after hearing the retailer's plans to engage fans with cheeky slogans painted in areas that are now largely white, video booths where fans can record messages to players, and invitations for high school teams to hang their helmets inside the stadium.
"It's the 'and then somes' I'm really liking," Hilbert said.
"What this does is help bring this building to life," Broncos President Joe Ellis said.
Doug Kidd, managing director for corporate affairs at Invesco, said the Sports Authority agreement allows Invesco to refocus its marketing resources now that its business model has changed. In 2001, Invesco was selling mutual funds directly to the public. These days, it sells mostly through financial advisers and doesn't have as many employees in Denver any more.
"We looked at this offer as presented by the Broncos and Sports Authority as a win for all the parties," Kidd said. Invesco still plans to have a suite and some signs at the stadium, though far less than before, Kidd said.
Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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