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Clorox, based in Oakland, Calif., was formed 98 years ago by five entrepreneurs selling what became the company's namesake bleach. The company has expanded its product line to include goods such as Burt's Bees lip balm, Glad trash bags, Brita water filters and an eclectic mix of other household products. Like its peers, Clorox is facing higher prices for materials it needs to make and transport its products, and it also has to persuade customers to keep buying as they get squeezed by higher gas and grocery prices. Icahn is known for buying and shaking up struggling companies, with mixed success. His other holdings at the end of the first quarter included drug maker Biogen Idec Inc., movie studio Lions Gate Entertainment Corp., Motorola Solutions Inc. and power producer Dynegy Inc., according to a May 16 regulatory filing
[Associated
Press]
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