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"I think I live a humble life," Rose said. "Of course, I know I'll be able to afford whatever I want, but other than that, there aren't too many things that excite me. Me winning is one of the things. Me being around my family, that's another. Money, that's the last thing I think about."
The Bulls came close to winning it all last season, winning a league-high 62 games and advancing all the way to the Eastern Conference finals before losing to the Miami Heat.
Now, they're looking for more.
Rose has repeatedly pointed the finger at himself for the Bulls coming up short against the Heat in the playoffs. He worked on his inside game in the offseason after expanding his shooting range in previous years, but it's hard to imagine him accomplishing much more than he did last season.
Rose delivered one of the best seasons by a point guard. He also joined Michael Jordan as the only Bulls players to win the MVP award.
The South Side product established himself as one of the league's best players, averaging 25 points and 7.7 assists while leading Chicago to its best season since the championship era with Jordan and Scottie Pippen.
For Rose, the contract extension is just another milestone in a rapid rise from the city's rough Englewood neighborhood to a starring role with the Bulls.
He helped Simeon Career Academy become the first Chicago Public League team to win back-to-back state championships, then led Memphis to the NCAA championship game before the Bulls drafted him with the No. 1 pick in 2008 after defying long odds to win the lottery.
"The Bulls are loyal," Rose said. "They've stayed loyal with me, showed that they trusted me by picking me to come here. I just feel blessed, and I'm just happy that I'm here."
[Associated Press;
Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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