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Under the slogan "New Horizons," Pyeongchang hammered home the theme that it deserved to win on a third try by offering the potential of spreading the Olympics and becoming a new hub for winter sports in the region.
The Pyeongchang team -- led by South Korea President Lee Myung-bak -- hit all the right notes in its final presentation before the vote, combining emotion and humor with its solid technical bid plans.
Kim Jin-sun, the former governor of Gangwon Province, pleaded with IOC members to give his country its chance after Pyeongchang failed with successive bids for the 2010 and 2014 Winter Olympics.
His voice choking and eyes welling with tears, Kim encapsulated Pyeongchang's longing when he said it was his destiny to stand before the IOC for a third time and "humbly ask" them for the chance to host the games.
"They nailed the message, absolutely," IOC executive board member Craig Reedie said. "Nobody was in any doubt about what it was all about. I just think it's a sense of fairness (awarding the games to Pyeongchang)."
[Associated Press;
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