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It said it is banking on growth from the improved fuel efficiency of its gasoline engine Skyactiv car, that it's planning to roll out in various models, starting with the remodeled Demio. The automaker said the Demio was selling well in Japan. Mazda, which has lost money for the last three fiscal years, is struggling to assert its brand without counting on its longtime partnership with Ford. Mazda does not have flashy green technologies in its lineup that its bigger Japanese rivals do
-- such as the hybrids at Toyota Motor Corp. or electric vehicles at Nissan Motor Co. Dearborn-based Ford bought 25 percent of Mazda in 1979, raising it to 33.4 percent in 1996. But Ford began cutting ties in 2008, and last year lowered its ownership to 3.5 percent. Earlier this week, Nissan reported a smaller-than-expected 20 percent drop in April-June profit to 85 billion yen ($1 billion). Chief Executive Carlos Ghosn said the numbers show Nissan is holding up despite huge odds. Honda Motor Co. reports earnings Aug. 1, and Toyota on Aug. 2. Mazda stock inched up 1 percent to 213 yen. Earnings were announced shortly after trading ended in Tokyo.
[Associated
Press;
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