Revi ew by
Richard Sumrall"How to Make Money With Social Media: An
Insider's Guide on Using New & Emerging Media to Grow Your Business."
Jamie Turner & Reshma Shah, Ph.D., FT Press, 2011, 289 pages.
Have you been thinking about using social media to improve your business
prospects? In their new book, "How to Make Money With Social Media," authors
Jamie Turner and Reshma Shah explain the social media phenomena and offer
strategies for realizing a reasonable return on your investment.
Although the term "social media" usually refers to sites such as Facebook,
YouTube or Twitter, the authors emphasize that there is greater complexity
to this electronic resource. This marketing tool is not a flash in the pan;
social media has become a permanent fixture in advertising and promotion.
Remember that it is not just for young people, nor is it simply posting a
YouTube video.
The book outlines a step-by-step plan for integrating social media into
your overall marketing plan. There are four specific points to consider: how
to set yourself up for social media success; how to use the numerous
platforms to your advantage; how to use social media to attract customers to
your brand; and how to measure the impact of your campaigns, strategies and
efforts.
This timely book is recommended to any business contemplating social
media as a tool for advertising, marketing and promotion.
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"Johnny Appleseed: the Man, the Myth, the American Story."
Howard Means, Simon & Schuster, 2011, 320 pages.
Everyone has heard of the iconic American legend known as Johnny
Appleseed. He was the frontiersman who helped settlers moving
westward by spreading apple trees and orchards across America. Many
Americans do not realize that the Johnny Appleseed story is based on
a real person named John Chapman. In his entertaining and
informative new biography, "Johnny Appleseed: the Man, the Myth, the
American Story," author Howard Means recounts Chapman's life story
and separates the man from the myth.
Chapman was born in Massachusetts in 1774 and was known as "a man
of his times; a land speculator, a pioneer nurseryman with an
uncanny sense for where settlement was moving next." He was
considered by some to be a bit of an oddball for the times -- he was
purportedly an animal whisperer, vegetarian and pacifist.
It is Chapman's association with apple trees and seeds that gave
rise to the folk tales surrounding his life. Means does an admirable
job of sorting out Chapman's accomplishments from the occasional
imaginary event attributed to him. Although there is truth in the
stories surrounding the apple trees and orchards, the real story
lies in John Chapman as a symbol of the birth of our nation.
According to Means, Chapman's life is "the tale of the wilderness,
of the inner frontier and its taming. ... It's a tale of two men,
one real and one invented; the times they lived through, the ties
that link them and the gulf that separates them."
This book is recommended to history buffs, lovers of biography or
Americana, or anyone interested in the early years of the formation
of the United States.
[Text from file received
from Richard Sumrall,
Lincoln Public Library District] |
