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The fledgling industry has drawn some criticism. "They are only interested in making business profits," Do Young-hoon, a researcher on South Korea's funeral culture, says. "The highest level of respect for the dearly departed is to let them go back to nature." Businesses turning the dead into beads were launched in the United States, Europe and Japan in the past, but were mostly unsuccessful because few people regarded it as a normal way to dispose of dead bodies, says Park Tae-ho, chief researcher at the Korea National Council for Cremation Promotion, a Seoul-based civic group. Bae's customer Kim, a retired high school principal, says it took some time to persuade his family to accept his plan to honor his father "because they thought a ghost could come to our home along with these beads." Every morning, Kim, a Catholic, prays to his father's beads, which he keeps on a bookshelf. He takes some beads with him in his car and has also given some to his five daughters. Despite loyal clients like Kim, Bae says he is still years away from seeing a profit, partly because of the emergence of copycats. But he still feels confident about his business when he sees his customers' delighted reaction to the product. "People are moved," Bae says, "and I feel it's something worthwhile. I'm confident this business will flourish considerably someday." Bae says seven Buddhist temples and one Catholic church lease his bead-making machines. He is also negotiating deals over his technology with dozens of other religious organizations in South Korea, and with businesses in China, Thailand, Japan and the Philippines. Ashes-to-beads businesses could also get a boost when South Koreans take advantage of next year's quadrennial leap month in the lunar calendar to conduct cremations. There's a traditional belief that the ghosts that supervise humans go on vacation during a leap month, so many people in South Korea don't feel sinful for relocating graves or digging up their relatives for cremation. Kim plans to exhume his mother and make beads from her remains next year. "I've also told my daughters I want my ashes turned into beads," he says. ___ Online: http://holytec.com/
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