Tuesday, November 29, 2011
 
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Fitness Balance celebrates 10 years in Lincoln

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[November 29, 2011]  It happens once in a while. A young person gets out of high school, begins his or her college career thinking they know the path they are going to take, but then their path changes. 

This is what happened for Jan Dickerson, the owner of Fitness Balance.  

Dickerson grew up in Lincoln, finished high school, and when she began her college career at Illinois State University, her chosen field was kinesiology. But after a year she dropped her major, went for a certificate in secretarial services and began her working career. 

For more than two decades she worked in an office environment. She married her husband, Bill, and together they made their home in Lincoln. 

However, the area of physical fitness and exercise was never far from the foreground in Dickerson's life, and after more than 20 years, she went back to college and finished her education, earning her bachelor's degree in kinesiology. 

"I always like to say I got my degree in this century. I went late into life to get it, so it's not like its 50-year-old knowledge," Dickerson laughed. 

Kinesiology is the study of human movement. It relates to the way bones and muscles interact with each other to perform movements. 

In addition, Dickerson studied a great deal in other areas, especially yoga, which became the exercise method she preferred.  

"I was going to school, trying to finish, working part time, coaching tennis, and I got started in yoga. I was just taken by how sound it is," she said. "It is just so good for the body." 

Dickerson took additional training in yoga and then began her business in November of 2001, offering only the one course. Her first place was a small shop on South Sangamon Avenue, rented from her sister. However, after only two years, her business outgrew the space and she purchased a storefront building at 125 N. Sangamon Ave. 

Dickerson said she chose to start with yoga not only because it held great value, but also no one else in Lincoln offered it. However, as a smart business person, she soon realized that to keep a small business going in a small community, she would have to diversify, so she began expanding her offerings to her clients. 

Today, her business offers a wide variety of physical fitness programs, including classes taught by her, personal training sessions and opportunity for independent workouts for those who do not need training, but just a great place to go for exercise. 

Her shop is divided into sections, with the cardio room being the first section at the front of the building. Just beyond the cardio section is a cleared area where Dickerson says she offers classes for seniors.  

Dickerson said she has several seniors who come in for class. They use chairs for balance and do a variety of exercises designed to help improve or maintain mobility and strength. 

With yoga still playing a primary role in her business, there is a separate room designated to the practice. Yoga is an ancient art form in its own right. The true experience melds mind and body for a complete experience that reduces stress while improving physical health. 

Dickerson also offers a fusion program, which is specifically for women, and low-impact programs that benefit those who have joint issues that running or jogging could harm. 

Dickerson said the best low-impact exercise anyone can do is walk. She encourages everyone to make an effort to get that type of exercise. She notes, "If you can't walk, what can you do? You wouldn't even be able to get up out of bed on your own." 

Another form of exercise Dickerson offers is weight training, with a room filled with exercise equipment designed specifically for that. 

As she walked through the room, she explained each device, what it does for the body and how it works. One of the pieces she stopped to explain and demonstrate is a bench machine. Using this machine, people can do a variety of weight-lifting exercises such as squats and bench presses.

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The advantage of this particular machine is that it is guided. The bar used in lifting has special levers with hooks on them. The bar is gripped with both hands and turned to remove the hooks from notches in the framework. Clients working out can then lift in the fashion they choose, but if they need to get out of the lift, the notched levers will lock back into the frame regardless of where they are in the lifting process. 

Dickerson said this type of machine offers a few advantages. It is safer for the person training, but it is also safer for her as the trainer. Because she works with both men and women, she said some of her clients are capable of lifting more weight than she can. The machine allows her to spot for them and get the lifting bar safely in place when needed without hurting herself or her client. 

Dickerson said keeping a small business running for 10 years has not been without its challenges. First, she had to recognize that offering one specialty area was not going to be enough. In order to cover the overhead of running a business, she had to have enough diversity to attract a wide array of clientele. 

At the same time, she has to consider affordability for her clients. It is true that a person can price themselves right out of business, and Dickerson pays close attention to make sure her prices are reasonable and affordable. 

As a trainer, she said one of her biggest challenges is keeping her programs fresh and relevant. She continues to take classes to keep up-to-date with new methods and new programs. 

Another challenge is in teaching her clients the importance of continuing an exercise regimen. Clients sometimes come to her for a specific reason or need, but once they've accomplished their personal goal, they need to understand daily exercise is important to maintaining their good health. 

Looking back on her 10 years of service, Dickerson said she owes a great deal to her clients. She said that she wanted to specifically express her appreciation to all those who have come to her for their exercise training. Without their loyalty, her business would not have become what it is today. 

Anyone who is interested in learning more about Fitness Balance can stop by and talk to Dickerson personally at 125 N. Sangamon. The gym opens at 11 a.m. Monday through Friday and at 8 a.m. on Saturday, or you can visit the Fitness Balance website at www.fitnessbalance.net. Please note it is dot-net, not dot-com.

[By NILA SMITH]

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